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	<title>Seagull Fountain &#187; pageants</title>
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		<title>The Handy Princess</title>
		<link>http://www.seagullfountain.com/2008/06/10/the-handy-princess/</link>
		<comments>http://www.seagullfountain.com/2008/06/10/the-handy-princess/#comments</comments>
		<pubDate>Tue, 10 Jun 2008 23:11:47 +0000</pubDate>
		<dc:creator>Jane</dc:creator>
				<category><![CDATA[blogging]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business conferences]]></category>
		<category><![CDATA[Kelly King Anderson]]></category>
		<category><![CDATA[Mrs. Utah]]></category>
		<category><![CDATA[pageants]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Startup Princess]]></category>

		<guid isPermaLink="false">http://www.seagullfountain.com/?p=1047</guid>
		<description><![CDATA[I learned more than I ever thought to contemplate about branding, marketing, and SEO at the Blogging for Business conference I panelled at last week. I&#8217;m working on a post on the business, technology, and art of blogging, since I figure maybe I&#8217;ll learn something that way. Kind of like Pray Until You Feel Like Praying, only Blog Until [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.seagullfountain.com/wp-content/uploads/2008/06/startup-princess.jpg"></a><a href="http://www.seagullfountain.com/wp-content/uploads/2008/06/startup-princess.jpg"></a><a href="http://www.seagullfountain.com/wp-content/uploads/2008/06/disney_princess-06-01.jpg"><img class="alignleft alignnone size-thumbnail wp-image-1048" style="float: left; margin: 10px;" title="disney_princess-06-01" src="http://www.seagullfountain.com/wp-content/uploads/2008/06/disney_princess-06-01-150x150.jpg" alt="disney princess" width="150" height="150" /></a><a href="http://www.seagullfountain.com/wp-content/uploads/2008/06/disney_princess-06-01.jpg"></a>I learned more than I ever thought to contemplate about branding, marketing, and SEO at the <a href="http://bforbconference.com/">Blogging for Business</a> conference I <a title="Pitching to Blogger Questions" href="http://www.seagullfountain.com/2008/05/28/unexpected-and-a-call-for-bloggy-opinions/">panelled at</a> last week. I&#8217;m working on a post on the business, technology, and art of blogging, since I figure maybe I&#8217;ll learn something that way. Kind of like <em>Pray Until You Feel Like Praying</em>, only <em>Blog Until You Know How to Blog</em>.</p>
<p>The conference was fun: I got to see my fun Utah blogging friends, <a title="Sheri's Design Simply blog" href="http://designsimply.com/">Sheri</a> and <a title="Laura Moncur" href="http://laura.moncur.org/">Laura</a>. (I used to just roll my eyes when I read other bloggers&#8217; rhapsodies about blogging buddies, but now I aspire to that). I also met someone who I was not at all surprised to learn later was <a title="reference to startup princess" href="http://startupprincess.com/wordpress/mrs-utah-results-first-runner-up-winner-of-the-interview/">1st runner up</a> in the Mrs. Utah pageant. She just had that Mrs. Utah glow and charisma. Sometimes I get twitchy around pageant-type women, but before I comment on that, I should probably disclose that Kelly King Anderson and I have something in common. Something about beauty pageants, even.</p>
<p>She won Interview at the Mrs. Utah pageant, and SO DID I. At the Miss Salem Pageant, fourteen short years ago. Can I tell you that I couldn&#8217;t have been prouder (I mean, unless I&#8217;d won the actual crown) to win Interview. You know, because that&#8217;s the thinkin&#8217; part, darlin&#8217;.</p>
<p><a href="http://www.seagullfountain.com/wp-content/uploads/2008/06/startup-princess.jpg"><img class="alignnone size-full wp-image-1049" title="startup-princess" src="http://www.seagullfountain.com/wp-content/uploads/2008/06/startup-princess.jpg" alt="" width="298" height="48" /></a></p>
<p><a href="http://www.seagullfountain.com/wp-content/uploads/2008/06/startup-princess.jpg"></a></p>
<p>Kelly was on the panel with Laura and me. Her blog/online magazine, <a title="Startup Princess blog" href="http://startupprincess.com/wordpress/index.php">Startup Princess</a>, is a good example of serious branding. &#8216;Startup Princesses&#8217; are women entrepreneurs, and the more experienced women who mentor them with great advice, encouragement, and support are &#8216;Fairy Godmothers.&#8217; Kelly even attributes much of her site&#8217;s success to the simple fact that she was fortunate/bright enough to not call it something dull like &#8220;entreprenuering mentorship for mom entrepreneurs.&#8221;</p>
<p>So I&#8217;ve been thinking about the branding thing, and, <em>too bad</em> I chose a dull name like <strong>What About Mom</strong> for this site, although it made sense at the time because of that movie <a title="what about bob imdb site" href="http://www.imdb.com/title/tt0103241/">What About Bob?</a>, which totally inspired me with the idea of the <a title="What About Mom? explained" href="http://www.seagullfountain.com/2007/04/20/what-about-mom-explained/">normal-seeming guy going insane</a> while Bill Murray starts to look better and better.  </p>
<p>It&#8217;s probably too late to change my blog to <span style="color: #ff00ff;">Mommy Princess</span> or <span style="color: #b149b6;">Who&#8217;s Going to Clean this Room? Princess</span>. But it&#8217;s not too late for my friend <a href="http://tarathinks.blogspot.com/">Tara</a> to come up with a great brand idea for this super cool website she is going to launch and make a million dollars and take me to Europe with her.</p>
<p>She and I were brainstorming on the phone the other day. I came up with smokin&#8217; ideas like <span style="color: #d22d82;">Handy Princess</span> and <span style="color: #fb037a;">Princess Handyman</span>, because I&#8217;m so original and creative that everything I propose is a copy of Startup Princess. </p>
<p>Then today as we were driving to Grandma&#8217;s house, Sally said, &#8220;Mom, you know how you were talking to your friend about needing a good title for a blog for someone who&#8217;s really a girly girl but also good with power tools?&#8221; And I said, <em>Yes</em>, because it <em>was</em> just the other day and my short-term memory isn&#8217;t <em>that</em> bad.</p>
<p>And she said, &#8220;I have a great one for you. How about: <span style="color: #e31b3f;"><strong>I&#8217;m Cool With A Tool</strong><span style="color: #000000;">.</span></span>&#8221;</p>
<p>Dick and I could not be prouder that our seven-year old is thinking up domain names in her spare time. Watch for her in Miss Utah 2019. She is gonna OWN Interview.</p>
<p> <a title="What About Mom" href="http://feeds.feedburner.com/JohnsonFamily"><img class="alignnone size-full wp-image-1043" title="jane-signature-image" src="http://www.seagullfountain.com/wp-content/uploads/2008/06/jane-signature-image.jpg" alt="" width="150" height="56" /></a><br />
<a href="http://feeds.feedburner.com/JohnsonFamily">Subscribe to What About Mom</a></p>
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