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I’d gaze at my navel, but have you seen that thing?

08.07.08 | blogging | 17 Comments

{Back to HELP WANTED.}

A few weeks ago my aunt and uncle unsubscribed from my blog’s email updates. Which is like saying “I think you suck, and your writing does too.” Ouch. But it was fine, because I’m a grown-up. Though I may have yelled at Susan to JUST EAT YOUR DING-DANG MACARONI when she asked why I was hunched over my computer instead of coming to the table.

Self-worth comes from God, after all, not readers or comments.

But I did want to find out why they’d unsubscribed, so I’d know whether to ignore them at family reunions or to start dropping subtle hints about blogging being thicker than water.

That irresistible need to know warred with the ignorance imperative — the only thing worse than unsubscription would be for them to know that I knew about it. Or for them to feel bad that I felt like sticking my head in the oven when I found out. Still, I had to know why.

We don’t keep secrets very well in our family, so I’m not sure why I entrusted this delicate mission to my mom, beyond the fact that she could bring it up casually to my aunt. Just find out why, I said, but don’t let them know that I know. Of course it’s not a big deal, AT ALL, it’s just that I’ve been thinking about it anyway. Trying to figure out how much Spot Can Talk! and how much Equal Parenting: Neither Equal Nor Parenting and how much Molten Lava Cakes my blog should be.

People tell you to find a niche, a voice, a hook, a style, and to stick with it. This is harder than it sounds (at least it is for me — not the voice part, but the niche part). And whatever you write, the more some people like it, the more others won’t. In fact, if no one hates a post, you can probably guarantee that no one loves it either.

The great thing about blogging is that you can write whatever you want. Which is the terrible thing about blogging: you can write whatever you want. If I write a post called Awkward, Like Steve Carrell, Only Not As Funny, Carolina will say “Great post -– it’s like all my life issues intersected in your post!” and Aaron will complain that it’s “all over the place.”

Good writing is like porn. Hard to define, maybe, but you know it when you see it. And it’s like sex. You might be technically competent, or have all the working parts, but if there’s no chemistry, no catalyst to jumpstart a connection between you and your audience, you’re gonna stall.

When I asked my mom to reconnoiter the relatives for me, I was hoping she could get a feel for which sort of writing/blog would appeal to them. Not that I would ever cater to such disloyalty, but in the name of market research, I explained my Unified Theory of the Personal Blog. Which is basically that many good (mommy) blogs fall into one of four categories: Mundane Olympics, Nostalgic/Exotic, Unexpected/Humor, and Sweet Family. Which kind appeals to you?

Mundane Olympics

The original Mundane Olympics blog is Dooce. At the risk of turning into a Dooce-fan site, I am IN. AWE. Yes, I wish she wouldn’t dog on my church and use shocking! language. BUT. Anyone who can complain about a four-year old’s propensity to ask Why? without making me want to reach for a sharp implement for my own frontal lobe should just be enshrined already.

Nostalgic/Exotic

Here we have stories from places appealingly different from our own, like The Pioneer Woman‘s. Her photographs are beautiful, her recipes are mouth-watering, and her middle-child angst is endearing. But would she be taking over the world if she didn’t live on a real-life ranch in the middle of virile cowboys and wild mustangs? I wonder.

Unexpected/Humor

Two of my favorites are Bye Bye Pie and Memarie Lane, who recently warned that, as she gestates, her thoughts are turning mommy-ward. Most of her posts are wonderfully self-contained topical features and they’re often hysterical (and not in a uterus sort of way). June of Bye Bye Pie is not a mommy, except to her cats and dog, and I could read about her trips to the post office and never get bored. June usually makes the Mundane Olympics team too.

Sweet Family

Probably too many personal (mommy) blogs fall into this innocuous-sounding category. Still, blogs like Boo Mama and Big Mama are anything but blah. Instead, reading them is like curling up on the window seat with an L.M. Montgomery book and remembering that life is pretty darn good.

This was all more than Mom cared to know about the blogosphere. She nodded. Well, since we were on the phone, she made appropriate “uh-huh” noises whenever I paused for breath. So, basically, Mom, I said, find out if they’d rather I just wrote about family happenings and posted pretty pictures, or if they’re interested in book reviews and recipes and women’s issues. Please?

Mom, who had listened patiently to all my “it doesn’t matter” and “please interrogate them,” then told me that my aunt and uncle just changed email addresses. She read me their new one so I could check the feedburner email subscription list. And there, right near the top, was my aunt and uncle’s new email address.

Not that I cared, or anything.

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